Advertising
* Words That Sell: A Thesaurus to Help Promote Your Products, Services, and Ideas, by Richard Bayan, $11.96, Paperback - 136 pages Reprint edition (April 1, 1987), NTC/Contemporary Publishing; ISBN: 0809247992. This is a great thesaurus if youÌre writing ads, brochures, or business plans and need to find that perfect sales phrase. Will pay for itself many times over. No wonder this book is still in print.
Secret Formulas of the Wizard of Ads, by Roy, H. Williams, $13.56, Paperback - 240 pages 1 edition (September 6, 1999), Bard Press; ISBN: 1885167393. When this book came out, I wondered where it had been all this time and I couldnÌt put it down. From the title alone, you can see that this is going to be a fun read. The author gives you a practical toolset on how to execute marketing strategies with ads that work. http://www.wizardofads.com