VenLogic LLC - Venture Financing Roundtable

Venture Financing Roundtable Reminder Online

September 23, 2003

Featured Program

Seattle University
Entrepreneurship Center Presents
Venture Financing Roundtable

"Fantastic Workshop."
George Stouli, CEO

"Real Tools."
Nancy Hawkins, CEO

"A Class Act."
Eli Zelkha, Palo Alto Ventures

"Unique and Successful."
John Garcia, Angel Strategies LLC

The Venture Assessment
A Full Day Team Building Discovery Workshop
Learn to Assess Venture Deals Using Tools

Friday: Sept. 26, 2003

8 AM - 5 PM

Program Calendar

Join us! Tuesday September 23, 2003 Register Now The Venture Financing Roundtable A 3-Hour Venture Financing Conversation and Networking Program For Entrepreneur Executives, Professionals, Venture Investors & Lenders. Gary Ritner of the Puget Sound Venture Club was our most recent roundtable presenter. "This is a must program... obviously worth more than a $1000. The best deal in town and saves investors a lot of time." View his comments: video (Quicktime). We limit seating to 30, so you can have a personal conversation with a very successful investor and executive peer network. In the next program, Bill McAleer will join us in an insightful discussion on how the Voyager fund process works. He will detail how they bring Silicon Valley resources to bear on building value for their portfolio companies. If you are contemplating a presentation to Voyager in the near future, this program can give you the edge. Fee: $45 in advance until 9.19.03 - $60 thereafter Contact me if you have any questions. - Rob ‚ Next Program Topic: VC Investment Perspectives Bill McAleer, Managing Director Voyager Capital As a co-founder of Voyager, Bill has extensive equity financing and executive experience in the technology industry. Bill has served on the boards of 14 companies, including nine portfolio companies, focusing on enterprise software, data center infrastructure, digital media and wireless services. Three portfolio companies were sold and he currently serves on the boards of four companies as well as on the board of Avocent (NASDQ:AVCT), a public company with over $250 million in revenues. Prior to Voyager, Bill was a senior executive with Aldus from 1988 to 1994 when the company grew from $39 million to $250 million in revenues and led the merger with Adobe in 1994. Prior to Aldus, Bill was a vice president with Westin Hotels. He is active in several industry organizations and is also an Advisory Board member for the University of Washington Center for Technology Entrepreneurship and Cornell University´s Johnson School of Business. He earned a B.S. and M.B.A. from Cornell University. Program Abstract: The venture funding process can be challenging for many entrepreneurs. In this session, Bill will give us his perspective on what Voyager calls the ìthree F'sî of their investment process: finding, funding and feeding. First, he'll outline the current enviornment for venture funding: what vc's are looking for, what sectors are hot and not, and how to get in the door and ensure that you are fundable. Next, he'll cover current trends in the funding process: what terms are relevant, which funds are looking where and what to expect in the negotiating process. Finally, we'll discuss how to work with the venture board member once you've been funded, with some ìdo and don'tî war stories and practical tips for building a successful company for both investors and entrepreneurs. - This rare opportunity to sit directly across the table from a proven business leader is sure to be a sell out, so register early. - Rob - Program Feedback EXPERT VENTURE ANALYST: Forrester Research "Equity marketing is a significant challenge to even the seasoned CEO of a private technology business requiring venture funding. We're pursuing joint venture discussions with VenLogic to allow their consulting expertise to be melded with our intimate knowledge of the technology marketplace to enable CEO's with the tools, strategy and knowledge to secure venture funding both faster and more effective." "What I always liked about your process from the first time we met is the human interaction of it. To me that is where the value is. The DVD got me hooked. İ When it stopped, I felt like I felt at the end of the second Matrix movie. İI wanted to see the rest of it. İIt's really good. İThat's how I felt." Carl Allen Director, Venture Capital Forrester Research, Inc. London \| UK INVESTOR ARTICLE: The Science of Start-Ups The science of starting a business is the process of identifying all its elements, each with its own characteristics and inter-relationships, and managing how they progress through the start-up cycle. Juggling the many varied aspects can be an overwhelming experience. Entrepreneurs need a solution that embodies the progression of these business elements, in order to succeed. One such business laboratory that has refined the entrepreneurial processes required to consistently obtain successful results is VenLogic, LLC, located in Seattle, Washington. Its founder, ìchief scientistî (aka: Managing Partner) Robert Kruse, has accumulated years of research and development to create solutions that enable entrepreneurs to successfully launch their businesses. By breaking down each element of the start-up phase, VenLogic leads entrepreneurs through a rigorous Executive Program on the many multifaceted processes and elements required to be a successful start-up. The VenLogic program is complete with a full suite of tools and diagnostics to monitor and guide each step of the start-up phase. Investorís benefits accrue when they discover how much faster and more accurately they can assess and monitor early-stage deals. Busy entrepreneurs benefit too, as the Program is offered in a facilitated workshop, with venture assessment preparation materials frontloaded on DVD. Each step of the Program is organized into learning modules based on real-world experience. Examples include modules on how to raise venture capital and how to perform term sheet Math. The VenLogic Program is a crash course MBA for the start-up entrepreneur who doesnít have time to go back to school, and needs the tools used by the industry insiders. For those looking for an alternative to paying the ëDumb Taxí, which is learning ëití the hard way, I highly recommend the Program. For more on VenLogic, visit their web site at www.VenLogic.com. Bryce James, Private Investor President, Shield Management Advisors, LLC Co-Founder of Investment Forum PARTICIPANTS: Roger Girard Private Investor, LEC Inc. Video Commentary Gary Ritner, Co-Founder Puget Sound Venture Club Video Commentary Sudesh Kothari, Ph. D., CEO Creative Gene Therapeutics Corp. Video Commentary Britt McKee Chief Information Officer Esiod Systems Video Commentary Gary Fowler Chief Financial Officer Intra Technologies, Inc. Video Commentary

You Will Get:
	Smarter. Learn what worked and what didn't work. Tool handouts & demonstrations Personal Introductions to Experts Discuss real funding issues and strategies. Executive Level Overview State-of-the-market Insights Peer environment & relationships Tuesday September 23, 2003 7:00 pm - 10:00 pm Fee: $45 in advance, $60 at the door. Register Now Register early. Seating limited to 20. Light refreshments served. Download Program Brochure (PDF) LOCATION: • Seattle University, The Casey Building (5th floor - see map PDF) "An Executive Conference Center Facility"
Attend the Entire Series! Accelerate your venture development knowledge Build new high value relationships Fall Calendar - Every Other Tuesday Evening Program Calendar Sept. 23, 2003 - Bill McAleer, Managing Director, Voyager Capital Oct. 7, 2003 - Venture Matrity Index Tool - applied on a real venture funding case Robert Kruse, VenLogic LLC with Special Guest former Forrester Research Fellow: "Most Influential Analyst of 2001," Robert Enderle, Enderle Group Oct. 21, 2003 - Deal Modeling - Kent Johnson, Managing Director, Alexander Hutton Venture Partners, . Nov. 4, 2003 - SBIR Funding Sources - Tab Wilkins, Director, Regional & Technical Services, Washington Technology Center Nov. 18, 2003 - Deal Valuation & Term Sheet Math Modeling Steve Kelley, Summit Law Group, Corp. Securities Attorney. Mark Mitchell, Clothier & Head, Director of Valuation Services. For program overview, see our Fall Newsletter Presented by: