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Process  



 
 
  Overview
Step 1: Discovery
Step 2: Assessments
Step 3: Solutions
 - Market Focus
 - Business Plan
 - Financial Model





Structured Funding Programs
Step 1: Equity MarketingTM Discovery
Structured Funding Program
The VenLogic Structured Funding Tools and executive Programs enable CEOs to think and execute like an investor, so they can build a robust business case which enables them to more easily raise internal or external venture financing, thereby saving time, money and equity.

The VenLogic tool deliverables follow the VenLogic Structured Funding Program. Each step is part of an integrated solution designed to guide executives around the most common deal killing mistakes. This process is based on the Equity Marketingtm framework, where equity market planning, equity sales planning, market test assessments and project financing are now clearly defined steps along the venture financing journey.

Step 1. Discovery Tools & Programs
The first step to success is getting exposed to key information that is not well covered in the professional texts and venture conferences, such as the Equity Marketing Framework and Venture Assessment tools used by investors. VenLogic provides a number of simple, inexpensive methods for busy executives to get exposed to this program. Web site, DVD Preview Edition, and awareness seminars are all provided to provide a general exposure that builds upon itself in later steps.
 
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