Many companies seeking capital lack Strategic Market Focus, which results in limited budgets spread thin across multiple market segments. The company is usually not be strategically positioned well for success. From a branding perspective, the lack of focus creates confusion in the mind of the customer. Therefore, the brand loses meaning, lowering the ability to stimulate demand, which ultimately drops the return on investment.
Business Model Focus tools are a series of integrated exercises designed to help the company develop it's Strategic Market Focus plan. This plan uses the strategic positioning, competitive landscape and primary customer research to identify a unique word in the mind of the customer that it can own. Once Strategic Market Focus is identified, the CEO uses the core strategy to lead the team and guide the development of the business plan, financial model, and equity marketing plan with investors.