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Recommended Reading




Great Marketing Links

Marketing Principals
  • eMarketing Planning: Accountability and eMetrics White Paper sponsored by Embellix Software
  • Classic Market Adoption Principals Revisited
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    Marketing Consultants
  • Chasm Group - Market Strategy & Tactical mavens. Advisors to several venture funds.
  • McKinsey & Co. - Excellent Market Strategy Reports! Definitely worth your time.
  • Permission Marketing - Seth Godin's infamous site.
  • Experiential Marketing - Kind of gets to the heart of what makes a great brand, no?
  • Ries & Ries Marketing & Branding Gurus
  • How Hits Happen The Study of Geometrically Growth in Markets
  • The Anatomy of Buzz - Silicon Valley consultant Emanuel Rosen's latest.
  • The Wizard of Ads Humorous Creative Marketing Wisdom
  • Wizard of Ad Academy & Marketing Map of the Brain
  • Dayton Associates - Author of Selling Microsoft and other marketing books.
  • McKenna Group - Silicon Valley strategy masters, where Geoffrey Moore started... Can be key introduction agents to VCs in Silicon Valley.
  • Savatar Consulting - Channel Marketing Firm
  • The Launch Group


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